Modern Day Grassroots

Chance The Rapper does things his way. He is using the new era of social media and technology to promote himself. He uses a modern day version of grassroots marketing. This allows him to control everything he does. He doesn't have a label telling him what to do. He does what he wants and promotes himself through free mix tapes and tours across the country. He has been wildly successful so far showing that if done right there isn't a need for a big record label.