This year Drake became the Toronto Raptors "Global Ambassador." The details of this position are unclear.
We do know a few things:
- Drake was apart of the new conference in Toronto announcing that Toronto will host the 2016 NBA All-Star game.
- Drake stars in this Toronto Raptors pride video, for the start of the new Raptors season.
It is rumored that Drake will be launching a new clothing line in conjunction with his new position with the team. He also is said to be in the planning process for the re-branding of the Toronto Raptors which is set to take place in 2014-2015, the teams 20th year anniversary.
Drake's celebrity status is no doubtably being used to pump up ticket sales and Raptors pride, but does it matter. Drake is a huge success the fact that he wants to give back to his hometown is refreshing.
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