PR Stuntin: Further Evidence

Childish continues his campaign for his new album appearing on the The Arsenio Hall Show. This time he chose to participate in a more traditional from of promotion by appearing on a nationally televised talk show. This is something musicians have done since the beginning of television. 

Childish is covering as many mediums as he can, in promotion of his up coming album "Because the Internet" set to release on December 10th.

He also released this not so safe for work lyric video for his song "3005". The video creatively uses what appears to be a live chat service, with the messages sent being the lyrics to the song. 

PR Stuntin

Childish Gambino is slowly building up quite a PR campaign, in promotion for his new album "Because the Internet" set to release on December 10th.

Childish is using the internet to his advantage, creating a new innovative (gif.) album cover. 

meme generator on the page 7: http://t.co/owzO3Kz4tB
— Childish Gambino (@DonaldGlover) November 10, 2013

He is also creating hype by releasing a meme generator using his album cover, where fans can make a meme and share it to the world.

Toronto "Drake" Raptors

Whether you are a fan of Drake, The Toronto Raptors, or you really don't care about either one, this video shows the support for a city in which a celebrity or sports team can bring a city. 

This year Drake became the Toronto Raptors "Global Ambassador." The details of this position are unclear. 

We do know a few things:

• Drake was apart of the new conference in Toronto announcing that Toronto will host the 2016 NBA All-Star game.
• Drake stars in this Toronto Raptors pride video, for the start of the new Raptors season. 

It is rumored that Drake will be launching a new clothing line in conjunction with his new position with  the team. He also is said to be in the planning process for the re-branding of the Toronto Raptors which is set to take place in 2014-2015, the teams 20th year anniversary. 

Drake's celebrity status is no doubtably being used to pump up ticket sales and Raptors pride, but does it matter. Drake is a huge success the fact that he wants to give back to his hometown is refreshing.

Modern Day Grassroots

Chance The Rapper does things his way. He is using the new era of social media and technology to promote himself. He uses a modern day version of grassroots marketing. This allows him to control everything he does. He doesn't have a label telling him what to do. He does what he wants and promotes himself through free mix tapes and tours across the country. He has been wildly successful so far showing that if done right there isn't a need for a big record label.