PR Stuntin

Childish Gambino is slowly building up quite a PR campaign, in promotion for his new album "Because the Internet" set to release on December 10th.

Childish is using the internet to his advantage, creating a new innovative (gif.) album cover. 

meme generator on the page 7: http://t.co/owzO3Kz4tB
— Childish Gambino (@DonaldGlover) November 10, 2013

He is also creating hype by releasing a meme generator using his album cover, where fans can make a meme and share it to the world.